Growth
If you’re in CPG, women are the key to your growth.
There’s a better way to market to women, and most companies don’t do it. That’s where we come in.
WHY
Women make 93% of buying decisions for food & supplements.
Yet 91% of women say marketers don’t understand them. That’s a pretty big disconnect.
HOW
Trust. Loyalty. Feeling seen & understood. Sound familiar?
Women seek relationships of trust with the brands they buy, not sales pitches.
WHO
We are a fractional CMO and fractional Creative Director.
We’ve built our careers helping some of the best food & supplement brands sell to women.
Since the majority of marketing fails to resonate effectively with women, there’s a huge opportunity for the brands that do it right.
We offer strategic guidance and fractional leadership for brands that sell to women.
We understand your consumer, and can help you create the relationship of trust that takes her from potential shopper to loyal brand advocate.
We can help you talk to girls.
We understand the importance of growth. But if you want real growth, you’d better get it right when you talk to your women shoppers.
Research shows that women drive 85% of all CPG purchasing decisions in the US. And that number is even higher (93%) when it comes to food and supplements.
And while not all women shop the same, there are some overall differences:
Women don’t just buy for themselves; they buy for a wide network of family and friends.
Women share product information with their networks, giving them high word-of-mouth value for brands they love.
Women typically do more product research before they commit to a brand, so require different levels of content than men. This is particularly true for women at specific life stages.
Women place a higher value on brand values like sustainability and ingredient sourcing.
Women want a brand to understand and speak to their lived experience, not just sell them a product. They are typically less transactional and more relationship-driven than their male counterparts.
One of the reasons we’re so good at what we do is that we’ve had a long history on both the agency side and the client side. 9 Muses Marketing is founded by two women: One is a former CMO and VP of Marketing who previously ran a strategic marketing & PR firm specializing in natural and organic products. The other is a former Creative Director and Marketing Director with extensive supplement experience. Through the years, we’ve created compelling content, messaging, packaging, retail shopper marketing and D2C marketing strategy for some really amazing brands.
