Barlean’s Seriously Delicious Omega-3 Label Name Change & Package Redesign
Not only did we modernize the label design, we renamed the product from “Omega Swirl” to “Seriously Delicious Omega-3.” This allowed us to hone our messaging about the “serious” health benefits of the product along with the “delicious” component of the fruit flavored emulsified oils.
From One SKU of Kid’s Omega Swirl to a Whole New Line of Omega Pals
After
Before
Not only did we redesign the label and change the name to Omega Pals, but we extended the line to include four SKUS, rather than one. The new SKUs represent all the categories in the adult line: High Potency Fish Oil, Fish Oil, Fax Oil and a special Eye Formula (great for digital device users).
