The Muses Musings

With the Barbie movie dominating the box office last summer and both Beyonce and Taylor Swift bringing billions into the US economy, you’d be hard pressed not to notice how women have dominated, both economically and socially. And if you don’t recognize the significant role women play in today’s marketplace, it’s time for you to open your eyes and start adapting to evolving consumer dynamics if you want to achieve growth. MORE

Marketing to Women? The Time is Now!

Back in the late 90s, I worked as a writer for motivational speaker, Tony Robbins. I learned a lot from that experience but there's one thing in particular that stands out to me and that's what Tony called "The Six Human Needs." Roughly based on Maslow's theory, Tony defined the six human needs as: 1. certainty (basic food and shelter without worry); 2. uncertainty (everyone needs a little adventure in their lives); 3. connection (as in being connected to other humans or a part of a community); MORE

It’s All About Connection

Reclaiming the Word “Girl”

In 2019, Megan Thee Stallion dropped the song "Hot Girl Summer," and ignited a flame that has yet to be extinguished. With Megan's unapologetic declaration, women seized the opportunity to embrace their inner fierceness, defy societal norms and revel in their autonomy. It became more than a catchphrase; it became a battle cry. Suddenly, "hot girl summer" wasn't just a concept, but a lifestyle. MORE