Jess Mulligan Gives Women Wings
We talked to Jess Mulligan, founder of Winged Women's Wellness about what brings her joy, why she built a wellness brand for women, and her top tips for connecting with women consumers. Plus a few other fun things!
Jess Mulligan on Joy... plus the Super Weird Thing She’s Really, Really Good At
Quick Hits for Busy Bees
Winged founder Jess Mulligan talks about what brings her joy and how being a Mom has helped her become more present in the moment.
Plus, find out the unique talent she’s developed as the result of her son’s magical Harry Potter spell.
From CBD to Major Player in Women’s Wellness
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Winged started as a CBD company for women. In this segment, Jess explains why they moved beyond CBD and switched to offering a much wider range of products for women.
Winged: From Stress & Sleep to All Things Women’s Wellness
Quick Hits for Busy Bees
“Statistically, women are twice as likely as men to experience things like anxiety disorders, depression and insomnia - for a myriad of reasons… our small part is how do we make the body become more resilient to stress because the fact is it's a really really stressful world that we live in.”
Why Launching a Libido Product for Women is No Easy Ride
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Jess talks about some real challenges for getting get women’s libido products into certain retailers - even retailers that carry libido products for men.
(Hint - the absence of women in clinical trials is a big part of the problem.)
Crafting Supplements Tailored for Women’s Unique Needs
Quick Hits for Busy Bees
“We’re so different—all the different life stages that we go through. I think that’s an important thing that we’ve done right and continue to do right is really focusing on how we can formulate this so it is really specific to a woman’s body. And what are the different things that she goes through.”
How Winged Wellness Nails It When Talking to Women
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Winged Wellness is exceptional in marketing to women in a way that resonates and builds trust.
Here, Jess explains how Winged communicates with the women who buy their products, and how they use that approach to connect and build both trust and loyalty with their audience.
What’s Next for Winged Women
Quick Hits for Busy Bees
“We're looking at some gut health stuff, which is something we hear from our community is missing from our line. And I believe that because obviously so much of our mood and our mental health starts in our gut… And, I think the perimenopause space, and maybe that's because I'm going to be in it in a couple years. I think that that's really interesting and really underserved, too.”
Girls For A Change
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Jess talks about their non-profit partner, Girls For A Change. She also talks about why young women learning to ask for and make money is so important as they go out into the work world.
Get Winged Gifts and Promos
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Go to WingedWellness.com and sign up for emails and SMS. You get 40% off when you sign up for SMS. You can also reach out to Jess personally at jess@winged.com.
Who is the Winged Woman and What are Jess’s Top 3 Favorite Products?
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Jess shares the three words that describe winged customers.
Also - Jess’s own top 3 favorite products… you might be surprised!